I help Dealer Principals and Managers assess their dealership, starting with their financial statements and working backwards.
We may end up in the BDC, we may end up in fixed operations, it could be a management situation. But the truth is always told in your financial statement or 20 group composite. As your collaborative partner, I'm really only interested in one thing, your bottom line net profit. Together, we will identify missed sales and expense-cutting opportunities, then create customized daily KPI tracking tools, easy to follow practices, and ongoing support in order for your team to focus on the most imminent areas for rapid profit results.
As a Dealer Partner or General Manager since 1995 and three decades in dealerships in virtually EVERY position, I know as well as anyone what your chair feels like. As you know, this means that I have actually signed payroll checks, had to get approved as a dealer, and most importantly, I actually invested my own, hard-earned money into my dealerships as an owner. Whether I wanted to admit it or not, I needed more than a stuffy consultant or a self-professed trainer. I needed a “Roll-your-sleeves-up” partner with a combination of experiential profit statement-based knowledge and an absolute disdain for the status quo.
My name is Danny Benites, nice to meet you. Let's get started.
Two-day onsite full dealership health assessment and diagnostic dashboard with Video Recaps. This includes pre-visit work and three subsequent weekly post-visit sessions. This visit can contain combinations of the following based on accessibility and operation.
- StatementTrak™: Financial Statement or 20 Group Composite Analysis through customized data tables that will define, measure, analyze, improve and control any combination of lines on your statement.
- DealerHealth Quality Conversion Assessment:
- Three mystery calls with video recaps
- Three Incoming Call Reviews
- Ongoing services available upon request.
- DealerHealth Website Assessment: Objectively seek ways to improve conversion and the customer experience.
- Google Analytics
- Traffic Trends
- Conversion tool placement
- ReputationHealth: Ensuring that you have a consistent sampling of positive reviews across all necessary platforms.
- Inventory Merchandising Conversion Assessment: Making sure your inventory has the online presence it deserves for maximum lead volume.
- VendorHealth: We will show you effective ways to save money on your marketing spend and ROI. This will more than pay for our services.
- Market Performance Matrix: A look into your store's performance against your competitors by zip code.
- Sales Department Marketing Campaign Execution: Assessing your current marketing campaigns through innovation, messaging, and sustainable execution.
- Fixed Operations Marketing Assessment: We'll find immediate opportunities to increase fixed operations net profit through effective marketing.
- Service Drive Review:
- Advisor Effectiveness Assessment
- Identify Process Mapping Opportunities
- Dealership Value Proposition Diagnosis: Examining your "Why Buy Here" messaging and effectiveness.
DealerHealth Diagnosis™ PLUS
All of the aboce DealerHealth Diagnosis services, plus...
- Dealer DayBook™: Two Fully customizable management daily notebooks that will pinpoint immediate needed KPIs and greatly increase tracking awareness amongst your leaders. This will also assist you in holding them accountable while clarifying dealership goals daily. Additional Departmental DayBooks for Sales Professionals, F&I, and Fixed Ops upon request.
- PayplanHealth: Making sure your pay plans are in line with your store's net profit needs.
- Employee Satisfaction Sampling
- Workforce interviews
- HR Review
- Onboarding Review
- EVP - Employer Value Proposition
all above services on our monthly service plan
- Two onsite visits
- Weekly consulting and accountability meetings with assigned leadership
- 5 hours of on call consultative services per month
- Access to all materials
- Four DayBooks and continued support and accountability
$2499 | month
- Six month minimum
- Onsite travel not included.
- Sales Professional DayBook: Fully customizable daily best practices and tracking.How to sell customers on your pricing philosophy rather than the price.
- Contemporary Sales Training: One-on-One or Groups
- First-Timer Sales Concepts: How to mentally and emotionally approach a new career as a Sales Professional
- Wide Tie to WiFi Training: How to move stubborn sales veterans into today’s automotive landscape.
- Sales Professional business-owner mindset
- How to develop and execute the most conversational, non-confrontational greeting/interview
- A laser-focused walkaround and product demonstration.
- Proven, down payment focused negotiation techniques designed to speed up the deal, keep the customer engaged, and increase your gross profit.
- One-Price Training, if applicable.
- Sales Professional Personal Branding
- 2-5 Day Sales Training Seminars for up to 50 Sales Associates.
- Additional Services and pricing upon request
Human Capital Recruiting and Onboarding
- DealerPeeps: Social Media Content-Based recruiting platform that collects targeted potential team members in the form of leads.
- Creating a defined career path for your dealership that will attract top talent
- Customized onboarding video programs
- Management Vetting/Personality Testing/Screening
- Alliances with companies that can increase the number of quality applicants.
- Additional Services and pricing upon request
Improv Comedy Training Workshops | Industry Speaking | Writing
- 1-3 Day Customized Group Sales Training Seminars
- 1 & 2 Day Improv Comedy Training Workshops to enhance effectiveness in the automotive industry. Available to Dealers and Vendors
- Public Speaking
- Marketing Spokesperson
- Special Events
- Emcee/After Dinner
- Creative Writing